St John Ambulance has unveiled a new campaign to shock people into learning first aid.
The adverts feature child-like dolls in situations requiring first aid. These include a dull face down in water, a doll having fallen down a flight of stairs, and a doll with its hand trapped in a door. The adverts have a shock value, but highlight the frightening situation that 7 out of 10 people wouldn't know what to do, or would not be able to competently deal with the situation.
As a parent, any of these potential situations would be frightening, but at least with First Aid training I would know what to do. I would recommend every parent, guardian, or occasional baby-sitter to learn first aid on a proper course, such as the community courses run by St John Ambulance.
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